• • Top 5 Free Video Creation Tools for Video Marketing of 2021
  • 1. InShot – Best for Mobile Editing
  • Key Features:
  • Case Study:
  • 2. Canva – Best for Graphic-Heavy Videos
  • Key Features:
  • Example:
  • 3. Kapwing – Best for Collaborative Editing
  • Key Features:
  • Statistic:
  • 4. Clipchamp – Best for Beginners
  • Key Features:
  • Example:
  • 5. OpenShot – Best Open-Source Option
  • Key Features:
  • Case Study:
  • Conclusion

Top 5 Free Video Creation Tools for Video Marketing of 2021

Video marketing is no longer a trend; it’s a necessity. With platforms like YouTube, TikTok, and Instagram prioritizing video content, businesses and individuals need to adapt to stay relevant. Fortunately, you don’t need a Hollywood budget to create engaging videos. Here are the top 5 free video creation tools that can elevate your video marketing game in 2021:

1. InShot – Best for Mobile Editing

InShot is a mobile app available on both iOS and Android, making it perfect for on-the-go editing. Its intuitive interface and comprehensive features make it a favorite among beginners and professionals alike.

Key Features:

• Video Editing: Trim, cut, split, merge, and crop videos with ease.
• Speed Control: Create slow-motion or fast-forward effects.
• Text & Stickers: Add text overlays, animated stickers, and emojis.
• Music & Sound Effects: Choose from a library of royalty-free music or import your own.
• Filters & Effects: Enhance your videos with various filters and visual effects.

Case Study:

A small business owner used InShot to create short, engaging product demos for their Instagram stories. The videos, shot and edited entirely on their phone, resulted in a 15% increase in website traffic and a noticeable boost in sales.

2. Canva – Best for Graphic-Heavy Videos

Canva, known for its user-friendly graphic design platform, also offers a powerful free video editor. It’s ideal for creating visually appealing videos with a strong emphasis on graphics and text.

Key Features:

• Templates: Choose from a vast library of pre-designed video templates for various platforms.
• Stock Footage: Access a collection of high-quality stock videos to enhance your content.
• Design Elements: Incorporate icons, illustrations, shapes, and other design elements.
• Brand Kit: Maintain brand consistency by uploading your logos, fonts, and color palettes.
• Animation Effects: Add movement to your text and elements with various animation styles.

Example:

A marketing team used Canva to create an animated explainer video for their new product launch. The video, shared across social media platforms, garnered over 10,000 views and significantly increased brand awareness.

3. Kapwing – Best for Collaborative Editing

Kapwing is a web-based video editor that stands out for its collaborative features. It allows multiple users to work on the same project simultaneously, making it perfect for teams.

Key Features:

• Real-time Collaboration: Edit videos with team members in real-time, similar to Google Docs.
• Subtitles & Captions: Automatically generate subtitles or create your own for accessibility.
• Meme Generator: Easily create shareable memes with custom text and images.
• Video Resizer: Optimize videos for different social media platforms with pre-set dimensions.
• Cloud Storage: Store your projects securely in the cloud and access them from anywhere.

Statistic:

According to a recent study, collaborative video editing can reduce production time by up to 50%, making Kapwing a valuable tool for teams looking to streamline their workflow.

4. Clipchamp – Best for Beginners

Clipchamp is another web-based video editor that’s incredibly user-friendly, making it an excellent choice for beginners. Its drag-and-drop interface and helpful tutorials make video editing a breeze.

Key Features:

• Simple Interface: Easy-to-navigate interface with clear labels and intuitive controls.
• Templates & Stock: Access a library of templates and stock footage to get started quickly.
• Screen & Webcam Recording: Record your screen or yourself directly within the platform.
• Audio Editing: Adjust audio levels, add background music, and apply fade effects.
• Direct Social Sharing: Share your finished videos directly to YouTube, Facebook, and other platforms.

Example:

A social media manager with limited video editing experience used Clipchamp to create engaging Instagram Reels for their client. The platform’s simplicity allowed them to produce professional-looking videos without any prior training.

5. OpenShot – Best Open-Source Option

For those seeking a more advanced, open-source video editor, OpenShot is an excellent choice. It offers a wider range of features and customization options compared to most free tools.

Key Features:

• Unlimited Tracks: Add as many video and audio tracks as needed for complex projects.
• Keyframe Animation: Create custom animations by setting keyframes for various properties.
• Video Effects: Access a wide array of video effects, including chroma key (green screen).
• Cross-Platform Compatibility: Available for Windows, Mac, and Linux operating systems.
• Active Community: Benefit from a supportive community forum for help and tutorials.

Case Study:

A freelance video editor used OpenShot to create a high-quality animated explainer video for a client on a tight budget. The software’s advanced features allowed them to deliver a professional-grade product without the cost of expensive editing software.

Conclusion

Creating compelling video content for your marketing efforts doesn’t require a significant financial investment. The free video creation tools mentioned above offer a diverse range of features and capabilities to suit various needs and skill levels. Whether you’re a beginner looking for an intuitive interface or a seasoned professional seeking advanced editing options, there’s a tool on this list to help you elevate your video marketing game in 2021 and beyond.